A few weeks ago, the iPhone was caught in the eye of the hurricane because of the <error 1970 >, a failure related to the configuration of the date in the device to January 1, 1970, generating a substantial block on the cell phone.

According to Krebsommsecurity, the fault remains and alters has been set up around the iOS safety standards, which adds to the long list of imperfections of the version 9 Apple operating system.

This case exemplifies a crisis scenario of reputation, communicative noise and a great challenge for the marketing area. Results and tests speak for themselves and is not only about business tactics and appease technical errors messages.

For now, we would like to know: what would be the most effective way to stop this growing snowball?

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